Reimagining Britain's original cycling outlier.
Making storytelling the key through the funnel so customers could feel the Northern Grit, hand built into every bike.
Relaunching Ribble as Britain's number one bike brand for every ride. A new brand Vision, Activation strategy and Brand+ platform helped drive the brand's re-emergence.
results
2026
NPD launches are 40% above target ROAS in just 4 weeks.
40%
above target
